The wait is over—BrandCon PH 2025 is set for September 19, 2025, at the Marquis Events Place in Bonifacio Global City, Taguig.
BrandCon PH 2025 is presented by The Business Manual, One Mega Group’s flagship business publication. It serves aspiring entrepreneurs, young professionals, and established leaders, offering insights that inform, inspire, and involve the country’s business community and the next generation of trailblazers.
With the theme “Building Brands That Move the Nation Forward,” the inaugural BrandCon PH will spotlight the power of brand longevity, innovation, sustainable growth, and nation-building. By convening brand builders, marketers, advertisers, agency leaders, creatives, and founders, the event will explore how businesses can stay relevant, resilient, and purposeful while shaping Filipino culture and identity in today’s fast-paced, competitive market.
“The future belongs to brands that can innovate, inspire, and stay relevant. BrandCon PH 2025 will gather the country’s most passionate brand builders for an opportunity to share insights, discuss strategies, and challenge the norms that will shape a new era for Filipino brands,” said Apples Aberin, Vice President for Lifestyle Brands at One Mega Group, Inc.
“In today’s fast-changing market, strong brands are more than just business drivers—they’re cultural touchstones and impactful storytellers. Our goal is to inspire leaders to think long-term, act with purpose, and build with resilience.”
One of the highlights of the upcoming BrandCon is a fireside chat that will zone in on the power of insightful storytelling. Badong Abesamis, Founding Partner of GIGIL, and Francis Flores, Global Managing Director of Pickup Coffee, will trade insights on the art of shaping the perfect story for a brand.
Another exciting segment of the inaugural BrandCon is the panel discussion “Local to Global: The Role of Culture in Global Marketing.” The panel will bring together Filipino voices and marketing trailblazers to discuss and dissect the role of culture in building successful and globally resonant brands. Joining this discussion are Neil Trinidad, Chief Marketing Officer of GCash; Dennis Perez, Head of Marketing, Philippines & Marketing Transformation Lead, Greater Asia - Beauty & Wellbeing at Unilever; and Baken Founder and CEO Rachel Carrasco.
Best Idea Wins’ Marketing Pitch Competition
Currently enrolled college students representing their schools or academic organizations are invited to join the competition by sending in a two-minute pitch video of themselves answering this question: How can you integrate AI into an effective marketing campaign?
Three to five entries will be chosen after careful evaluation, and finalists will be invited to do a live pitch during BrandCon PH 2025. More information can be found here.
Two-minute pitches can be sent through this link. The Champion will get Php 500,000 worth of media values, the 1st-runner up will get Php 300,000 worth of media values, and the 2nd runner up will get Php 200,000 worth of media values from The Business Manual.
Subscribe now to The Business Manual to unlock exclusive access to BrandCon PH 2025 and to get year-round access to premium business content.
Stay updated on BrandCon PH 2025 via the official website, Facebook, Instagram, and LinkedIn pages.
BrandCon Ph 2025 is brought to you by The Business Manual, in partnership with the Philippine Marketing Association and the Philippine Junior Marketing Association, with support from the Philippine Association of National Advertisers, Philippine Young Entrepreneur Association, and Philippine Retail Association; major sponsors Ploom and Baken; secondary sponsor GCash; student organizations UP AdCore, FEU IABF STRAW, San Beda Junior Marketing Association, and Adamson Junior Marketing Association; media partners Edge TV Philippines, Village Pipol, and Red Cloud Interactive; and beverage partner PICKUP Coffee.
About The Business Manual
The Business Manual is One Mega Group’s premier business publication and the Philippines’ pioneering online subscription-based business platform. Our stories cover everything one needs to know about business—news, events, how-tos, and features on top organizations and leading business figures. Our audience includes aspiring entrepreneurs, professionals aiming to level up in their careers, and established business leaders shaping the Philippine economy. We aim to inspire, inform, and involve the nation’s dynamic business community.
Access The Business Manual via https://thebusinessmanual-onemega.com/
ABOUT THE AUTHOR
David 'Master Pogi' D'Angelo
Social Media Specialist | Blogger |
Environmental Advocate | Events Organizer
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