SM City Marilao launches Snowy, Dolly Christmas - The Products Blog

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Wednesday, November 21, 2018

SM City Marilao launches Snowy, Dolly Christmas


Snowfall happened in SM City Marilao as the shopping mall officially begin its holiday cheers with the launching of its iconic Christmas centerpiece.

Bulakeños can now embrace the Christmas early as November marks the build up to the festive season.


“SM City Marilao is the first mall in the province to kick off its Christmas campaign” shares SM City Marilao Assistant Mall Manager Don Fiesta. “We would like to capture the spirit of excitement that the season brings” Fiesta added.

This year’s Christmas launch is Japanese inspired with modern recreation of the country’s traditional folk-art called Kokeshi dolls. These dolls are centuries-old craft that brings love, happiness, and harmony to families and to loved ones. Kokeshi dolls have been popular in Japan as toy and souvenir with its old school vibe; creating timeless attraction that kids and adults are sure to enjoy.

The Unique Centerpies at SM City Marilao

UK’s The X Factor top 5 finalist, 4th Impact, made a debut at SM City Marilao’s Christmas launch. Their first appearance in the province of Bulacan drew ecstatic crowd in the mall as they perform and sing popular renditions of Christmas songs and jingles.

Because unique centerpieces has become a part of SM’s Christmas launches, the handcrafted life-size Kokeshi dolls adorned the 20 feet Christmas tree boxes. As tradition dictates, the intricately designed 5ft dolls served as seasonal centerpiece in the mall’s busiest atrium. The dolly Christmas centerpiece was also more picturesque than usual as host of stunning play of lights brighten it, with a sprinkle of snow.

“SM’s Christmas centerpieces are what Bulakeños look forward to as the start of their holiday roll-out” said SM City Marilao Mall Manager Bernadette Velasco. She also added that SM’s goal is to come up with unique and interactive Christmas centerpieces to bring lasting and wonderful memories to shoppers.

Santa Claus brings early Christmas cheers as kids revel in the snowfall during the Dolly Christmas launch at SM City Marilao. The 20 ft snowy, dolly Christmas centerpiece serves as seasonal centerpiece in the mall’s busiest atrium. The centerpiece is Japanese inspired with modern recreation of the country’s traditional folk-art called Kokeshi dolls.

To ignite the holiday mood during the launch, the play of lights as well as real snowfall converged in a large scale production with meticulously executed music and computer controlled LED lights. This delivered a brilliant idyllic backdrop and holiday themed silhouettes.

The fun-filled night at SM City Marilao was also packed with musical show and world class performance. UK’s The X Factor top 5 finalist, 4th Impact, made a debut at SM City Marilao’s Christmas centerpiece launch. Their first appearance in the province of Bulacan drew ecstatic crowd in the mall as they perform and sing popular renditions of Christmas songs and jingles.

  The snowfall delights kids and shoppers as Santa Claus made special appearance during the Christmas launch at SM City Marilao.

Gift Giving to the Underprivileged

Because Christmas would not be Christmas without sharing, gift giving to the underprivileged children and launching of Bears of Joy likewise highlighted SM City Marilao’s Christmas launch. SM is encouraging shoppers to put a smile on children’s faces by purchasing the SM Cares Bears of joy for only P200. Shoppers get to keep one bear and donate another while proceeds together with the bears will be donated to charitable institutions nationwide.

With the launch of the Christmas Centerpiece, SM City Marilao will stir up festive happenings on the next few weeks with dazzling entertainment, chorales and orchestra performances, and special Christmas activities that will surely thrill shoppers; young and old. It would also mark the launch of its Holiday promos and surprises.

SM City Marilao’s Snowy, Dolly Christmas will be on display until January 6, 2019.


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