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LITERIDE™: CROCS’ Newest Innovation in comfort technology

Crocs, a global leader in casual footwear for men, women, and children, recently announced the worldwide debut of LiteRide™, its most innovative comfort technology to-date. Created from “equal parts science and magic,” LiteRide™, a revolutionary closed-cell material, reinforces Crocs’ dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.

LiteRide™ foam, the key ingredient in a collection of the same name merges sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam, the original Crocs comfort material that consumers already know and love.

LiteRide™ 2018 Spring/Summer Collection

The LiteRide™ Clog features super-soft, incredibly lightweight, and extraordinarily resilient LiteRide™ foam insoles along with durable Croslite™ foam outsoles and soft, flexible Matlite™ uppers.

Slip into comfort all-day-long with the Women's LiteRide™ Slip-On

For Spring/Summer 2018, the LiteRide™ Collection offers a variety of product choices designed for women and men’s athleisure lifestyle. These include the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the Mule.

“We’re witnessing a shift from comfort being a ‘nice-to-have’ to a consumer ‘must-have,’ and we think LiteRide™ answers that call,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. “In fact, our LiteRide™ comfort technology is a perfect fit for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear.”

Sporty Chic: Women's LiteRide™ Pacer, superbly cushioned hybrid sneakers
Casual and Comfy: Women's LiteRide™ Sandal with LiteRide™ foam footbeds and Croslite™ foam outsoles

While Croslite remains at the heart of the brand’s comfort story, “LiteRide™ is lighter, softer and more flexible than anything we’ve created before,” adds Poole. “Not only does the LiteRide™ technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.”

Crocs brand ambassador Henry, a singer, songwriter and composer shares that “these shoes are like magic, super comfortable. I wore the LiteRide™ clogs for the first time at a Crocs shoot last July, and now I cannot stop wearing them! They have become my favorite for any casual occasion.”

Korean singer Henry is “so excited for everyone to try Crocs’ newest shoe – LiteRide™. These shoes are like magic. Super comfortable.”

“I am so excited for everyone to try Crocs’ newest shoe – LiteRide™, he adds.

Visit SM City San Jose del Monte, SM City Marilao, SM City Baliwag, and SM Center Pulilan for more shoes and apparel for the season.

What do you think of these designs?  Would you recommend it?

Get world-class comfort in every step with the Women's LiteRide™ Slide

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