#SkySolaire: Sky is the limit like the Filipino Spirit - The Products Blog

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Thursday, June 26, 2014

#SkySolaire: Sky is the limit like the Filipino Spirit

Floods, typhoon, earthquake, you name it, the Philippines had faced it all and we manage to overcome it.  The world will always admire and remember the Filipino resilience, dedication and "Bayanihan" which forms the core of the Filipino Spirit.  These core values are exemplified and represented by two of the most prominent businesses in the country, Solaire and Air Asia and with their new partnership, it aims to soar higher in bringing recognition to the great Filipino spirit to the world.

It is said that we live on this Earth only once and that every moment is precious that is why we should create those moments perfectly so that it will be forever etched in the path we took in life.   Great moments and the unwavering Fililipino spirit deserves to soar high and what greater can that be with the partnership between Solaire Resorts and Casino and Air Asia by bring to life the first-ever livery ad on airplane.

Solaire will be the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.  The livery will soar high on Air Asia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July.

It might be a single plane carrying the Solaire brand but this dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia. 

What will all these means then?  This means  a greater boost in our economy and a push in fueling the Filipino spirit.  Through this more people will discover the reason why the Philippines is indeed a great destination with Solaire and Air Asia being one of the reasons for that.

Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.

Why Solaire embodies the Filipino Spirit?

Filipino's are known to be hospitable, vibrant, fun loving people, adventorous, dedicated, family oriented and has that never say die attitude.  Solaire with its vibrant colors and unparalleled mission and vision simply represents this impregnable spirit.

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.

This is the haven to anything and everything that showcases the Filipino spirit and passion for all the is entertainment and fun.



Solaire’s Phase 1 features 500 luxurious rooms, suites and bayside villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014.  Truly a tourist destination haven.

#SkySolaire

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”


Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

Solaire Resort and Casino and AirAsia Philippines bring you Philippines' first corporate-branded commercial aircraft. #SkySolaire

Solaire and Air Asia executives inspect the interior of #SkySolaire. 

In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries.  This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

Let the Filipino spirit soar high and affect each and every citizen of Asia and the world.  These character will fuel a positive change for a better life and future.  Visualize a soaring high Solaire in the sky through Air Asia and you will simply be proud that you are a Filipino.

Remember that "Nothing Soars High Like Solaire, Air Asia and the Filipino Spirit."

#SkySolaire! #SkyFilipinoSpirit!

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